{"product_id":"w-gerson-mora-yellow-pacamara-natural","title":"Gerson Mora - Yellow Pacamara Natural","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eMEET THE PRODUCER |\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eVilla Pastora, an 8-hectare farm nestled in the hills of Huila, was founded nearly half a century ago by a woman named Pastora Anaconan. She tended the land carefully and entrusted her children to do the same. Today, however, it is Pastora’s grandson who oversees the family legacy – Gerson Mora. Gerson is part of the “new wave” of Colombian coffee producers who are combining traditional farming prowess with innovative processing techniques, and championing sustainability and quality control efforts as they do so. The farm itself benefits from an ideal combination of altitude, climate, and fertile soil, but it is Gerson’s careful hand and his relentless pursuit of quality which have elevated Villa Pastora to a very special place on the map.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eTRUST THE PROCESS | \u003c\/strong\u003e\u003cspan\u003eAfter being handpicked at peak ripeness, whole coffee cherries undergo an initial oxidation period for 60 hours, during which time the fermented \u003c\/span\u003e\u003cspan\u003emusto\u003c\/span\u003e\u003cspan\u003e is collected. This \u003c\/span\u003e\u003cspan\u003emusto\u003c\/span\u003e\u003cspan\u003e, along with saccharomyces cerevisiae yeast (commonly used in beer brewing), is added back to the coffee for a round of anaerobic fermentation, this time for 92 hours. Finally the coffee is spread out for solar drying for 16 days, though it may be finished in mechanical dryers if the weather proves unfavorable.   \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eTAKE A SIP | \u003c\/strong\u003e\u003cspan\u003eAs a variety, Yellow Pacamara is quite rare – and it gets its name because the cherries ripen at yellow instead of red! Despite its hue, however, this coffee is heavily red-fruited in profile, like red cherries. The body is big and round, boasting an acidity akin to cara cara oranges. It sips like hibiscus tea and finishes like milk chocolate, making it a perfect addition to our red label lineup. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eOrigin |\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003ePalestina, Huila, Colombia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eProducer | \u003c\/strong\u003eGerson Mora\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFarm | \u003c\/strong\u003e\u003cspan\u003eVilla Pastora\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eProcess |\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eYeast Inoculated Natural\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eVariety |\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eYellow Pacamara\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eElevation |\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003e1680 MASL\u003c\/span\u003e\u003c\/p\u003e","brand":"Black \u0026 White Coffee Roasters","offers":[{"title":"12oz","offer_id":53657913884985,"sku":"BWSO-GEM-NA12","price":21.0,"currency_code":"USD","in_stock":true},{"title":"2lb","offer_id":53657913917753,"sku":"BWSO-GEM-NA02","price":58.0,"currency_code":"USD","in_stock":true},{"title":"5lb","offer_id":53657913950521,"sku":"BWSO-GEM-NA05","price":132.0,"currency_code":"USD","in_stock":true},{"title":"Wholesale Sample - 100g (1 Per Order)","offer_id":53657913983289,"sku":"BWSO-GEM-NASP","price":0.0,"currency_code":"USD","in_stock":true},{"title":"Brew Card (max 3 per order)","offer_id":53657914016057,"sku":"BREW CARD","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2988\/2574\/files\/GersonMora_YellowPacamaraNatural_brewcardsonline_4x_b005820b-e2c5-41dc-84f5-a5e58c67b347.png?v=1790176177","url":"https:\/\/www.blackwhiteroasters.com\/products\/w-gerson-mora-yellow-pacamara-natural","provider":"Black \u0026 White Coffee Roasters","version":"1.0","type":"link"}